Subdivisions of Nonverbal Behavior
To study body language rigorously, experts primarily subdivide it into three fundamental categories that structure our social behavior in every interaction. The first is kinesics, which analyzes body movements, from hand gestures to facial expressions and overall posture. The second is proxemics, specifically focused on the use of personal space and the physical distance we maintain with interlocutors according to the degree of trust. Finally, we find paralinguistics, which, although it involves the voice, focuses on tone, rhythm, pauses, and volume-elements that profoundly nuance the meaning of gestures. These three aspects work together to create a holistic message that the receiver's brain processes automatically and instantaneously. NEUROSCIENTIFIC PSYCHOLOGY IN MARKETING: Tools and Techniques in Neuromarketing Ebook an audiobook available One of the most influential theories in this field of study is the "7%-38%-55%" theory, proposed by renowned...